Underwriting

When you underwrite with KUVO, you invest in locally produced and cultural programs, including the award-winning music and community-oriented shows.

Underwriters provide essential support to our mission of providing distinctive music, news and informational programming reflecting the values and cultural diversity of our listener community. In exchange, our underwriters receive wide exposure thanks to our large reach and diverse audience.

Reach

KUVO’s wide and diverse reach makes us the perfect vehicle to spread your message and raise brand awareness. Every month, we reach:

• 100,000 listeners
• 17,000 social media fans
• 30,000 website visitors
• 15,000 e-newsletter subscriber
• 2,000 KUVO App users

Audience

Our audience is affluent, highly educated and more likely to engage in art, cultural, outdoor and community activities than the market average. Scattered across the globe, our listeners tune in from Brazil, United Kingdom, Turkey, Morocco, Singapore, Bangladesh and many more!

Learn More

Media Kit
Guidelines for Underwriting Spots

Contact

Dan Diamond: 303-620-5666, dandiamond@rmpbs.org
Tina Cartagena: 303-620-5793, Tina@KUVO.org

Underwriting Spot Guidelines

As a non-commercial radio broadcaster, KUVO must adhere to certain standards when recognizing underwriters. Rather than “promoting” businesses, KUVO gives underwriters factual recognition that keeps the company’s image consistent with the high level of quality KUVO listeners expect.

Spots must be noncommercial, concise and reflect the values of KUVO’s programming.

Underwriting Guidelines
15 seconds in length for corporations, 20 seconds for nonprofits
Noncommercial messaging: factual information can include product name, description of services, event dates and location
Credits may contain a phone number and/or website address
Well-established slogan, logogram or corporate positioning statement can be included
Spots are recorded by KUVO/KVJZ staff
Not Allowed
Comparative statements (ex: the best, largest, bigger, faster)
Subjective qualitative statements (ex: fine, great, superb)
Call-to-action statements that direct the audience to call, visit, try, compare, etc.
Call-out questions (ex: Want to know ..? or What is…?)
Price information, including free
Inducement to buy statements that direct the audience to purchase the product (ex: trial offer, 2 for 1, etc.)
First or second-person pronouns (ex: I, me, you, your).
Mention of second parties – underwriting copy can only name the corporation or organization providing the sponsorship
Language advocating political, religious, or social causes

Sample Copy

Support comes from Second Federal Bank, offering investment CDs and mortgage financing geared to the individual’s financial resources. Information is available at (phone) or on the web at (website).

Programming is supported by Hickory Bank, offering mortgage loan programs for new homes and refinancing. With locations throughout the tri-state area, additional information is available from Hickory Bank at (phone).

KUVO is supported by First Bank’s Capital Management Account, combining stocks, bonds, mutual funds, and checking into one monthly statement.
Learn More

Contact Tina Cartagena at 303-620-5793 or tina@kuvo.org, or Dan Diamond at 303-620-5666 or dandiamond@rmpbs.org