On a chilly day in March 2023, Afrobeat was on full display at the annual SXSW festival in Austin Tx. Despite heavy winds destroying the outdoor stage 24 hours before, Baba Kuboye and his 13 man band had fun connecting with fans with his original and energetic Afrobeat music. That performance changed the trajectory for this young Nigerian American artist, who had just released his EP ‘From Ikoyi With horns’ a few months before.

Released under the first independent and minority owned Afrobeat label in Texas, Baba was getting attention from original Afrobeat lovers from all over the world long before SXSW. The first single ‘Kalakuta girl’, – a song that celebrates women, trended in Vienna Austria in its first week of release. The visuals for this single complemented the rich percussion/ afrocentric sound – which was shot at the legendary ‘Afrikan Shrine’ home of the king of afrobeat the late Fela Kuti.

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