Milwaukee native Greg Koch has forged a successful career as “a guitar player’s guitarist.” He is not only a fiercely creative player with a whole trick bag of impressive techniques, ranging from Albert Lee chicken-pickin’ to Albert King string-bending to all-out Hendrixian abandon, he is also a clinician for Fishman Transducers and his wildly popular “guitar test drive” videos (4,000 to date) for Wildwood Guitars of Louisville, Colorado have generated 50 million views. Koch also has a signature axe which was released in 2019 by Reverend Guitars, named the Greg Koch Signature Gristlemaster.

The guitar colors were given somewhat humorous names like Kochwork Orange, and Blucifer. He is also a best-selling method book author and video instructor for music publisher Hal Leonard and a contributing columnist for a variety of guitar magazines including Guitar Player. Guitar great Steve Vai, who released Koch’s 2001 album The Grip on his own Favored Nations label, heaped praise on his fellow guitarist: “Greg Koch is one of those rare guitarists that can blend various styles with a light-hearted approach and a tremendous amount of technique. Hearing him play is inspiring to a guitar player to try to achieve greatness on the instrument.

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