Like many 20-somethings, Cory Montrevil is reluctant to commit to a long-term relationship. A new program, named Cross-Cultured, links young, short on cash, socially-active people, such as Montrevil, with 10 potential cultural partners and 30 events, all at a steep discount.
All that has him willing to take a chance - on the arts. “There are a lot of things that I’m interested in but haven’t gone to and it’s just been a matter of pulling the trigger basically and doing it,” said Montrevil. Cross-Cultured tapped into that desire and, at 30 bucks, was at a price point Montrevil found appealing. For the cost of one night out, the pass affords access to select events
. What is different about Cross-Cultured, which has netted 200 members since its launch, is its pairing of social and educational programming. “I think that is part of the reason that the program is successful. People are already doing events and already offering content” and membership, said Katie Kruger, Cross-Cultured founder, opens the aperture on that. Beyond the surface niceties of deals and discounts, Kruger designed Cross-Cultured as the first step in a long, meaningful relationship with a cultural institution. “The goal of Cross-Cultured is not to over shadow or be an umbrella of the participating young philanthropist institutions,” said Kruger. “It is really to be a stage where we spotlight the different organizations.”