For most of us, eye tracking technology sounds interesting. But it's not life changing. Eye tracking allows users to move a cursor around a computer or mobile device simply by moving your eyes and head.
Oded Ben Dov initially used eye tracking technology to develop a video game that he showed off on Israeli TV. The next day, he says, he got a phone call from a man who told him "I can't move my hands or legs. Can you make me a smartphone I could use?"
That's when Ben Dov realized that his eye tracking technology could change lives.