Douglas M. Price

President and CEO

Doug Price became president and chief executive officer of Rocky Mountain PBS in January 2009. Prior to that, Price had a highly successful career in banking with FirstBank Holding Company of Colorado. A 1978 graduate of the University of Colorado, he became president of the FirstBank of Boulder in 1982. Price was promoted to president of FirstBank of Denver in 1988 and retired in 1999 as president of FirstBank of Colorado, the lead bank in the then $4 billion FirstBank Holding Company. 

In 1995, Price became the founding chairman of Qualistar Early Learning, a nonprofit organization in Denver. Qualistar developed a standardized quality rating system for childcare facilities that is being emulated in more than 40 states. He continued to serve Qualistar until 2006. During this time, Price also served on the U.S. Treasury's Working Group on Childcare under the Clinton administration. He was also active with the University of Colorado's Student Leadership Institute for 20 years and currently sits on the Executive Committee of the French American Foundation, which is tasked with improving relations between France and the United States. In 2009, Price was appointed to the Board of Trustees of Colorado Mesa University in Grand Junction, Colorado, and elected to the board of directors of the Public Television Major Markets Group.